{"text_format":"1","workbook":"xlsx","n_sheets":8,"sheets":["Welcome","Step1","Step2","Step3","Step4","Step5","Step6","Step7"],"not_rendered":{"charts":0,"images":8,"macros":1,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Welcome","index":0,"n_rows":24,"n_cols":3,"rows_kept":24,"cut":false,"hidden":false,"merged":[[23,1,23,9],[16,1,20,7],[19,9,21,9],[1,1,3,7],[1,9,3,9],[4,9,6,9],[7,9,9,9],[10,9,12,9],[13,9,15,9],[16,9,18,9]]}
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[null,"WELCOME TO THE GIFT∙OLOGY WORKBOOK!"]
[null,null,"• To the right: our step-by-step campaign plan"]
[null,null,"• Each step corresponds with a tab below"]
[null,null,"• Click each tab and complete the exercises"]
[null,null,"• But first! ENABLE MACROS on the bar above"]
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[null,"QUESTIONS ABOUT COMPLETING THE STEPS?"]
[null,null,"• Schedule a Loyalty Planning Session™ Laser Call"]
[null,null,"•  Click here to have your gifting questions answered"]
[null,null,"Note: customized, done-for-you solutions also available"]
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[null,"“We’ve shifted our entire marketing budget to gifting and looking after customers. Revenue has catapulted as a result. Anybody who has had the chance to read the book can consider themselves lucky and fortunate. Fantastic work.”\n-Jonathan Goodman, founder of The PTDC"]
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[null,"GIFT∙OLOGY RULE #1: Every gift must be given with NO STRINGS ATTACHED. No asks. No quid-pro-quo. Pure appreciation."]

{"sheet":"Step1","index":1,"n_rows":21,"n_cols":13,"rows_kept":21,"cut":false,"hidden":false,"merged":[[6,11,9,19],[0,0,2,7],[15,11,18,19],[20,1,20,19]]}
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[null,null,null,null,null,null,null,null,null,null,null,"Q1: Read the points to the left (in red) and watch the 2 videos."]
[null,null,null,null,null,null,null,null,null,null,null,null,"What's one pressing business concern you have right now that"]
[null,"Strategic gifting (using gifts as marketing) does two things.",null,null,null,null,null,null,null,null,null,null,"could be impacted with a perfectly executed marketing initiative?"]
[]
[null,"#1. It solves PROBLEMS:",null,null,null,null,null,null,null,null,null,"(Write whatever comes to mind here)"]
[null,null,"• You or your brand struggles to get the attention of difference-makers"]
[null,null,"• Your sales team (or yourself) lacks frequent, red-hot, organic referrals"]
[null,null,"• Customer lifetime value: cross-selling/upselling efforts are ineffective"]
[]
[null,"VIDEO: Why Your Most Affluent Customers Don't Give You More Referrals",null,null,null,null,null,null,null,null,null,"Q2: How does strategic gifting fit with me/us as a brand?"]
[null,null,null,null,null,null,null,null,null,null,null,null,"In a few words, describe why a gifting initiative would (or would NOT)"]
[null,"#2. It increases PROTECTION:",null,null,null,null,null,null,null,null,null,null,"fit with who you are and/or who you wish to be in your industry."]
[null,null,"• Culture insurance: keep the team strong in seasons of adversity"]
[null,null,"• Customer and employee turnover: minimize it before it's a problem",null,null,null,null,null,null,null,null,"(Write whatever comes to mind here --- Be sure to save your work!)"]
[null,null,"• Impact brand image: you're either an industry leader… or you're not"]
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[null,"VIDEO: 13 Signs That Your Clients and Employees Have a Loyalty Problem"]
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[null,"GIFT∙OLOGY RULE #1: Strategic gifting is NOT bribery. Every gift must be with NO STRINGS ATTACHED. No asks. No quid-pro-quo. Pure appreciation."]

{"sheet":"Step2","index":2,"n_rows":21,"n_cols":13,"rows_kept":21,"cut":false,"hidden":false,"merged":[[0,0,2,7],[2,11,6,19],[17,11,20,19]]}
[null,null,null,null,null,null,null,null,null,null,null,null,"  Need help? Click here to get assistance from a GIFT∙OLOGY team member."]
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[null,null,null,null,null,null,null,null,null,null,null,"“Our referrals went up 105%. We’ve run this event for the past 5 years and haven’t changed a single thing, except this year we sent your gifts to every single [attendee], and followed your program to include the spouse as well. I would have been elated with a 10% increase in referrals, let alone 10 times that.”\n-John Bowen, founder CEG Worldwide"]
[]
[null,"What is your strategy for this particular gifting campaign?"]
[]
[null,"#1. Giving 2-3 gifts per year - CONTINUITY strategy. (Recommended)"]
[null,null,"• Each gift is related to each other (same brand, material, etc)"]
[null,null,"• Multiple gifts snowball the emotional impact: 1+1+1 = 10"]
[null,null,"• Unlike most marketing, best ROI comes after multiple impressions",null,null,null,null,null,null,null,null,"Q3: Based on your ROI goals - which strategy makes more sense?"]
[]
[null,"VIDEO: This Is How to Use Multiple Impressions to Become UNFORGETTABLE"]
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[null,"#2. Giving a VIP target a single gift - ONE-OFF strategy.",null,null,null,null,null,null,null,null,null,"Q4:  What does success look like for this gifting campaign?"]
[null,null,"• Meetings, events, conferences, parties, or other gatherings",null,null,null,null,null,null,null,null,null,"In other words: what exactly needs to happen in the next 10-18 months to"]
[null,null,"• Create a surge of emotional impact and enhance an experience",null,null,null,null,null,null,null,null,null,"prove the investment into gifting was a good idea? Be as specific as possible."]
[null,null,"• Can be used around the holidays (although less effective)"]
[null,null,null,null,null,null,null,null,null,null,null,"(Write whatever comes to mind here --- Be sure to save your work!)"]
[null,"VIDEO: Why Buying Holiday Gifts Will NEVER Get You Marketing ROI"]
[]
[null,"CASE STUDY: How One Man Changed The World By Gifting a Billionaire"]

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[null,null,null,null,null,null,null,null,null,null,null,null,"                  Want help making your list? Easy. Click here for our assistance."]
[]
[null,null,null,null,null,null,null,null,null,null,null,"“I haven't wept in a long time. But opening your gift was my breaking point. As I spun it around and admired the artwork and quotes I realized this wasn't a gift at all: it was a conspiracy. I found out later you had help from my wife. Wow. When I plugged in the explainer video and saw [your gifting partner] walk me through every detail of its meaning? Well... the floodgates opened.”\n\n-A high-level employee. Surprised-and-delighted on a random Tuesday."]
[]
[null,"THE most important question: who should your recipients be?"]
[null,null,"• For each ROI category below, write down as many people as possible"]
[null,null,"• You will not be gifting all these people - we'll do budget in step 4"]
[null,null,"• Don't worry if you have their contact information or not"]
[null,null,"• Big recipient lists? additional rows are available at the bottom"]
[]
[]
["ROI Goal #1 -  Sales, Referrals, Opportunities",null,null,null,null,null,null,null,null,null,null,"ROI Goal #2 -  Retention, Engagement, Branding"]
[]
[null,"Proven Referral Sources (have given them in the past)",null,null,null,null,null,null,null,null,null,"Employees and Team Members (the irreplacables)"]
[null,null,"• This list can include customers, suppliers, vendors, partners, or friends.",null,null,null,null,null,null,null,null,null,"• This list can include vendors, agency contracts, account managers, and freelancers."]
[null,null,"• Who has given you (at least) one warm referral in the past three years?",null,null,null,null,null,null,null,null,null,"• In the nonstop war-for-talent: who would you be heartbroken to lose?"]
[null,null,"• Who has provided a testimonial or spread positive word-of-mouth about you?",null,null,null,null,null,null,null,null,null,"• What team members have small jobs that fly under-the-radar? Who deserves recognition?"]
[]
[null,"①","first name here",null,"last name here",null,"«TIP: The first person is the hardest. Don't overthink this. New sales await! Write the first person who comes to mind.",null,null,null,null,"①","first name here",null,"last name here",null,"«TIP: Even if you gift these people regularly? Add them to the list. Gift∙ology is not your typical ABC gifting campaign."]
[null,"②",null,null,null,null,null,null,null,null,null,"②"]
[null,"③",null,null,null,null,null,null,null,null,null,"③"]
[null,"④",null,null,null,null,null,null,null,null,null,"④"]
[null,"⑤",null,null,null,null,null,null,null,null,null,"⑤"]
[null,"⑥",null,null,null,null,null,null,null,null,null,"⑥"]
[null,"⑦",null,null,null,null,null,null,null,null,null,"⑦"]
[null,"⑧",null,null,null,null,null,null,null,null,null,"⑧"]
[null,"⑨",null,null,null,null,null,null,null,null,null,"⑨"]
[null,"⑩",null,null,null,null,null,null,null,null,null,"⑩"]
[null,"⑪",null,null,null,null,"«TIP: Don't worry if you have a lot of blank spaces. Strategic gifting campaigns are powerful for any number of recipients.",null,null,null,null,"⑪",null,null,null,null,"«TIP: Radical generosity and smart strategic gifting is how small organizations get big. If you have lots of blank spots? Not a big deal."]
[null,"⑫",null,null,null,null,null,null,null,null,null,"⑫"]
[null,"⑬",null,null,null,null,null,null,null,null,null,"⑬"]
[null,"⑭",null,null,null,null,null,null,null,null,null,"⑭"]
[null,"⑮",null,null,null,null,null,null,null,null,null,"⑮"]
[null,"⑯",null,null,null,null,null,null,null,null,null,"⑯"]
[null,"⑰",null,null,null,null,null,null,null,null,null,"⑰"]
[null,"⑱",null,null,null,null,null,null,null,null,null,"⑱"]
[null,"⑲",null,null,null,null,null,null,null,null,null,"⑲"]
[null,"⑳",null,null,null,null,null,null,null,null,null,"⑳"]
[null,null,"More than 20 recipients?",null,"Click here for additional list space.",null,null,null,null,null,null,null,"More than 20 recipients?",null,"Click here for additional list space."]
[null,null,"OPTIONAL: Some clients share their attendee lists, customer lists, CRM export lists, etc.",null,null,null,null,null,null,null,null,null,"OPTIONAL: Some clients share their org charts, department lists, or HR lists - name only (obviously)."]
[]
[null,"***    VIDEO: Why WHO to Gift is More Important Than WHAT to Gift  (click here)    ***"]
[]
[null,"Top 10 Prospects (brands & people you want to work with)",null,null,null,null,null,null,null,null,null,"Customers / Clients (the high potentials)"]
[null,null,"• Who are the top 5 prospects that know you… but you haven't done business with yet?",null,null,null,null,null,null,null,null,null,"• RULE #1: You do NOT and should NOT treat every customer as equal."]
[null,null,"• Who are the top 5 prospects that DON'T know you… but you'd love to meet and talk to?",null,null,null,null,null,null,null,null,null,"• Who are the customers with high ceilings that you're still building relationships with?"]
[null,null,"• Your \"Dream 100 list\" - who are the influencers most well-aligned with your brand?",null,null,null,null,null,null,null,null,null,"• What customers have flown-under-the-radar or needed customer service in the last year?"]
[]
["①","first name",null,"last name",null,"⑥   ",null,null,null,null,null,"①","first name here",null,"last name here",null,"«TIP: When doing business with enterprise companies or organizations, there are multiple decision-makers. Include them all."]
["②",null,null,null,null,"⑦   ",null,null,null,null,null,"②"]
["③",null,null,null,null,"⑧   ",null,null,null,null,null,"③"]
["④",null,null,null,null,"⑨   ",null,null,null,null,null,"④"]
["⑤",null,null,null,null,"⑩   ",null,null,null,null,null,"⑤"]
[null,null,null,null,null,null,null,null,null,null,null,"⑥"]
[null,"Circles of Influence (leaders that you know)",null,null,null,null,null,null,null,null,null,"⑦"]
[null,null,"• FACT: the best way to get someone's attention is a warm referral from a friend.",null,null,null,null,null,null,null,null,"⑧"]
[null,null,"• Who are the most connected people that, if so inclined, could open doors for you?",null,null,null,null,null,null,null,null,"⑨"]
[null,null,"• Who has the best network in your industry? Who is well-known and powerful?",null,null,null,null,null,null,null,null,"⑩"]
[null,null,"• What current vendors, suppliers, and partners have relationships with your target market?",null,null,null,null,null,null,null,null,"⑪",null,null,null,null,"«TIP: Some of our clients argue THIS list is their most important. Why? Gifting for retention often results in referrals as well."]
[null,null,null,null,null,null,null,null,null,null,null,"⑫"]
["①","first name",null,"last name",null,"⑪   ",null,null,null,null,null,"⑬"]
["②",null,null,null,null,"⑫   ",null,null,null,null,null,"⑭"]
["③",null,null,null,null,"⑬   ",null,null,null,null,null,"⑮"]
["④",null,null,null,null,"⑭   ",null,null,null,null,null,"⑯"]
["⑤",null,null,null,null,"⑮   ",null,null,null,null,null,"⑰"]
["⑥   ",null,null,null,null,"⑯   ",null,null,null,null,null,"⑱"]
["⑦   ",null,null,null,null,"⑰   ",null,null,null,null,null,"⑲"]
["⑧   ",null,null,null,null,"⑱   ",null,null,null,null,null,"⑳"]
["⑨",null,null,null,null,"⑲   ",null,null,null,null,null,null,"More than 20 recipients?",null,"Click here for additional list space."]
["⑩",null,null,null,null,"⑳   ",null,null,null,null,null,null,"OPTIONAL: Some clients export their CRM (name only) and share with us to vet highest ROI recipients."]
[]
[null,"GIFT∙OLOGY RULE #1: Strategic gifting is NOT bribery. Every gift must be with NO STRINGS ATTACHED. No asks. No quid-pro-quo. Pure appreciation."]
[]
[null,"Overflow List (relationships that you simply cannot ignore)"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,"DID YOU KNOW…?"]
[null,"①","first name here",null,"last name here",null,"⑪   "]
[null,"②",null,null,null,null,"⑫   ",null,null,null,null,null,null,"Increasing retention rates by 5% increases profits by 25%-95%"]
[null,"③",null,null,null,null,"⑬   ",null,null,null,null,null,null,null,null,null,"source:","Harvard Business School"]
[null,"④",null,null,null,null,"⑭   ",null,null,null,null,null,null,"B2B companies receiving warm referrals have a 70% higher conversion rate and a 69% faster close time on sales."]
[null,"⑤",null,null,null,null,"⑮   "]
[null,"⑥   ",null,null,null,null,"⑯   ",null,null,null,null,null,null,null,null,null,"source:","Influitive"]
[null,"⑦   ",null,null,null,null,"⑰   ",null,null,null,null,null,null,"Over 50% of the customer experience is based on emotions. Feelings, not facts, drive referral decisions."]
[null,"⑧   ",null,null,null,null,"⑱   "]
[null,"⑨",null,null,null,null,"⑲   ",null,null,null,null,null,null,null,null,null,"source:","Contact Center Pipeline"]
[null,"⑩",null,null,null,null,"⑳   "]

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[null,null,null,null,null,null,null,null,null,null,null,null,"          Budget Qs? Schedule a call with a GIFT∙OLOGIST (and spend wiser)"]
[]
[null,null,null,null,null,null,null,null,null,null,null,null,"$250 per gift. The magic number."]
[null,null,null,null,null,null,null,null,null,null,null,null,"  ①  Stick out from the crowd -  90% of business leaders don't spend this much.¹"]
[null,"What's the most you can invest into your relationships?",null,null,null,null,null,null,null,null,null,null,"  ②  Increased ROI - one recipient getting three $250 gifts will get you 10x-15x\n              the return as 75 people getting a $10 gift. This is not theory. Try it and see."]
[]
[null,"VIDEO: How to Do Strategic Gifting On a Budget (Simple)",null,null,null,null,null,null,null,null,null,null,"  ③  Impress your recipients - good stuff isn't cheap, cheap stuff isn't good."]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"¹ Knack Business Gift Satisfaction Report, 2019"]
[]
[null,"BUDGET OPTION 1: Base It On Your VIP List",null,null,null,null,null,null,null,null,null,null,"BUDGET OPTION 2: Base It On An Affordable Number"]
[null,"XX people. Multiplied by # annual touch points. Multiplied by $250 per gift.",null,null,null,null,null,null,null,null,null,null,"Available dollars. Divided by $250 per gift. Divided by # of annual touch points."]
[]
["►► .",null,null,"  « Enter: the number of recipients on your gift list (STEP 3)",null,null,null,null,null,null,null,"►► .",null,null,"  « Enter: available dollars for a gifting campaign (one year)"]
[null,null,null,"            NOTE: As of this moment, you have exactly",null,null,null,{"$f":"COUNTA(Step3!C19:D38,Step3!M19:N38,Step3!B49:C53,Step3!G49:H53,Step3!M49:N68,Step3!B61:C70,Step3!G61:H70,Step3!C76:D85,Step3!H76:I85)","v":6},"recipients on your list"]
[]
["►► .",null,2,"  « The number of gifts given to each recipient in the next year\n        Enter \"1\" for one-off gift. But no more than \"2\" or \"3\" for a continuity plan",null,null,null,null,null,null,null,null,null,250,"  « Cost per gift  ($250 is the magic number - see above)\n            Note: $250 should include ALL personalization, admin, and shipping costs"]
[]
[]
[null,null,250,"  « Cost per gift  ($250 is the magic number - see above)\n            Note: $250 should include ALL personalization, admin, and shipping costs",null,null,null,null,null,null,null,null,null,{"$f":"IF(ISNUMBER($M$13),$M$13/250,\"\")","v":""},"    1x Gifting:  number of recipients receiving one-time gifts"]
[]
[null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(ISNUMBER($M$13),$M$13/500,\"\")","v":""},"    2x Gifting:  number of recipients receiving 2 gifts (1 gift, every 6 months)"]
[null,{"$f":"IF(ISNUMBER(C13),C13*C16*C19,\"\")","v":""},null,"  « Gifting campaign - final investment (one year duration)"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(ISNUMBER($M$13),$M$13/750,\"\")","v":""},"    3x Gifting:  number of recipients receiving 3 gifts (1 gift every 4 months)"]
[]
[null,"Maximize Budget: Shrink the List, Not the ROI\nKnowing who NOT to gift is as important as who TO gift. Click here.",null,null,null,null,null,null,null,null,null,null,null,null,null,"\"No one has ever become poor by giving.\"\n-Anne Frank"]

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[]
[null,null,null,null,null,null,null,null,null,null,null,null,"\"I hate shopping for gifts! Do the work for me!\"\nHappy to! Click here to speak with a GIFT∙OLOGIST about our most popular gifts."]
[]
[]
[null,"The BIG question: what are you going to gift your VIPs?",null,null,null,null,null,null,null,null,null,"Practical Luxury Gift List:"]
[null,null,null,null,null,null,null,null,null,null,null,null,"• Write all of your gifting ideas below. And check the boxes for each condition it satisfies."]
[null,"VIDEO: The Best Types of Gifts for Massive ROI (MUST WATCH)",null,null,null,null,null,null,null,null,null,null,"• Items that check 4 or more boxes? Solid gifts. If they check 7 boxes? GIFT∙OLOGY worthy."]
[null,null,null,null,null,null,null,null,null,null,null,null,"• Benefit of brand partnerships: scaled purchase orders means better pricing & special favors."]
[null,"The GIFT∙OLOGY Checklist:",null,null,null,null,null,null,null,null,null,null,null,"Brand Name",null,"Item",null,"❶","❷","❸","❹","❺","❻","❼"]
[null,"\"Is this gift worthy of my best relationships and my desired brand image?\"",null,null,null,null,null,null,null,null,null,null,"①"]
[null,null,"❶","Best-in-class: the highest quality money can buy. It must last forever.",null,null,null,null,null,null,null,null,"②"]
[null,null,"❷","Practical: ideally used 3-5x per week in the home. Should not be cute or unique.",null,null,null,null,null,null,null,null,"③"]
[null,null,"❸","Luxury: something your recipient would love, but might not buy for themselves.",null,null,null,null,null,null,null,null,"④"]
[null,null,"❹","Personalized: engraved, monogrammed, handcrafted, or an origin story.",null,null,null,null,null,null,null,null,"⑤"]
[null,null,"❺","Include inner circle: must enhance the lives of the spouse, kids, or assistants.",null,null,null,null,null,null,null,null,"⑥"]
[null,null,"❻","Continuity theme: has the ability to be part of a sequence (SEE: STEP 2).",null,null,null,null,null,null,null,null,"⑦"]
[null,null,"❼","Handwritten note: gift must include this essential, final, meaningful touch.**",null,null,null,null,null,null,null,null,"⑧"]
[null,null,"**","Anybody can ship a gift from Amazon. This one thing makes it thoughtful and unique.",null,null,null,null,null,null,null,null,"⑨"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑩"]
[null,"CHECKLIST: The Top 10 WORST Business Gifts (MUST READ) ***",null,null,null,null,null,null,null,null,null,null,"⑪"]
[null,null,"***","There is a 100% chance you've given or received one of these WORST GIFTS before.",null,null,null,null,null,null,null,null,"⑫"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑬"]
[null,"ARE YOU GIFTING FAMILY HEIRLOOMS?",null,null,null,null,null,null,null,null,null,null,"⑭"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑮"]
[null,"“Thank you for the exceptional gift idea. The children [of my ministry partner] were running around the kitchen, joking about who got the set after they passed away because the gift had the family name on it. Everybody thought it was so wonderful. Truly something they'll treasure forever.”\n-CEO of a Fortune 1000 Company",null,null,null,null,null,null,null,null,null,null,"⑯"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑰"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑱"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑲"]
[null,null,null,null,null,null,null,null,null,null,null,null,"⑳"]

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[]
[null,null,null,null,null,null,null,null,null,null,null,"\"The gift had his ex-wife's name engraved on it...\"\nDo you have an accurate, efficient, delegatable system to gather info?  You need one.  Click here."]
[]
[]
[null,"What is the necessary information needed to execute your gifting plan?",null,null,null,null,null,null,null,null,null,"Still not sold on involving the inner circle?"]
[null,null,null,null,null,null,null,null,null,null,null,"  ①","    This 5 minute video will explain",null,null,null,"what 95% of business leaders aren't doing."]
[null,"Your recipient list (from step 3) is auto-populated below:",null,null,null,null,null,null,null,null,null,"  ②    Your VIP's spouse influences your VIP more than you do. Ten words of praise\n                from them is more powerful than anything you can say about yourself."]
[null,"    • Gather the info for the remaining columns so gifts can be sent on schedule."]
[null,"    • The spouse's first name (and last - if different) is necessary for engraving, etc.",null,null,null,null,null,null,null,null,null,"  ③    \"Umm. I think I married your number 1 sales person.\" -One VIP gift recipient¹"]
[null,"    • The sheet is auto-populated. But you can delete, edit, etc the rows below.",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"¹ Spoken by a prospect to our founder, John. The recipient is now a client."]
[]
[]
[null,null,null,"     « Use these buttons to hide/expand the blank rows below",null,null,null,null,null,null,null,{"$f":"SUMPRODUCT(--(LEN(B17:C126)>0))","v":6},null,"  « FINAL NUMBER of VIP recipients for this campaign"]
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[]
[null,"FIRST NAME",null,"LAST NAME",null,"TYPE",null,"SPOUSE FIRST NAME",null,"SPOUSE LAST NAME",null,"ADDRESS - LINE 1",null,null,"ADDRESS - LINE 2",null,null,"CITY",null,"STATE","ZIP"]
[null,{"$f":"IF(ISTEXT(Step3!C19),Step3!C19,\"\")","v":"first name here"},null,{"$f":"IF(ISTEXT(Step3!E19),Step3!E19,\"\")","v":"last name here"},null,{"$f":"IF(B17=\"\",\"\",\"Referral Source\")","v":"Referral Source"}]
[null,{"$f":"IF(ISTEXT(Step3!C20),Step3!C20,\"\")","v":""},null,{"$f":"IF(ISTEXT(Step3!E20),Step3!E20,\"\")","v":""},null,""]
[null,{"$f":"IF(ISTEXT(Step3!C21),Step3!C21,\"\")","v":""},null,{"$f":"IF(ISTEXT(Step3!E21),Step3!E21,\"\")","v":""},null,""]
[null,{"$f":"IF(ISTEXT(Step3!C22),Step3!C22,\"\")","v":""},null,{"$f":"IF(ISTEXT(Step3!E22),Step3!E22,\"\")","v":""},null,""]
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{"sheet":"Step7","index":7,"n_rows":25,"n_cols":13,"rows_kept":25,"cut":false,"hidden":false,"merged":[[0,0,2,7],[24,1,24,19],[17,11,21,19],[1,11,4,19]]}
[]
[null,null,null,null,null,null,null,null,null,null,null,"“We ended up getting the [real estate] deal for $72 million. And our clients specifically said they never had somebody send them something like that… so specific to them… with their names engraved on it… and their wives loved it.”\n-Scott Knabe, Affiliate Broker - Compass.com"]
[]
[]
[null,"The plan is made. Now... who is going to do the work?"]
[]
[null,"DIY"," You want to execute a campaign 100% on your own:",null,null,null,null,null,null,null,null,"①","VIDEO: The (Only) 4 Options to Execute a Strategic Gifting Campaign"]
[null,null,"• Start with a small number of people. But start today."]
[null,null,"• Follow the step-by-step process. And learn as you go. (Resource: TheGiversEdge.com)",null,null,null,null,null,null,null,null,"②","CASE STUDY: Building Big Brand Loyalty (by Telling Your Origin Story)"]
[null,null,"• Expect to spend more time on admin on your first attempt - it gets faster."]
[null,"►►","     Click here for our DIY online training course (includes gift ideas)",null,null,null,null,null,null,null,null,"③","School of Greatness - with Lewis Howes: GIFT∙OLOGY & \"The Art of Gifting\""]
[]
[null,"DWY"," You want support with 1 or more of the steps:"]
[null,null,"• Laser Calls:  get your most pressing gifting questions answered.",null,null,null,null,null,null,null,null,"Q5:  What questions do you have about high ROI gifting campaigns?"]
[null,null,"• Loyalty Planning Sessions™: guided support through an entire campaign.",null,null,null,null,null,null,null,null,null,"Most people get stuck somewhere. Tell us where you are feeling stuck."]
[null,null,"• The GIFT∙OLOGY Experience: an onsite intensive with your sales team.",null,null,null,null,null,null,null,null,null,"We'll write about this topic in a future newsletter or solve 1on1 in an LPS."]
[null,"►►","       Schedule a GIFTOLOGY strategy call today - 20 minutes (max)"]
[null,null,null,null,null,null,null,null,null,null,null,"(Write whatever comes to mind here --- Be sure to save your work!)"]
[null,"DFY"," You want on-demand gift fulfillment & campaign planning:"]
[null,null,"• Your own personalized gifting specialist and access to our full catalog."]
[null,null,"• Concierge Service: preset continuity campaigns for on-the-fly gifting."]
[null,null,"• Gift Fulfillment: You approve the who and what. We do everything else."]
[null,"►►","       Email our lead GIFTOLOGIST for info: Carissa@giftologygroup.com",null,null,null,null,null,null,null,null,null,"                       Email this workbook (and your questions) to: Carissa@ruhlingroup.com"]
[]
[null,"GIFT∙OLOGY RULE #1: Strategic gifting is NOT bribery. Every gift must be with NO STRINGS ATTACHED. No asks. No quid-pro-quo. Pure appreciation."]